Cheers!

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Dedicated Designer

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Dedicated Designer

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Years Experience

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Years Experience

80%

80%

Goodness

80%

80%

Goodness

An independent creative studio for food & drink brands bringing goodness to the table - from brand identity, packaging, campaigns and everything in between.

[ Services ]

Design that makes an impact and gets your brand seen.

From brand identity to logo and visual system - built to tell your story clearly and make you stand out for all the right reasons.

Branding

From brand identity to logo and visual system - built to tell your story clearly and make you stand out for all the right reasons.

Branding

Packaging that communicates your values at a glance, connects with the right people, and earns its place on the shelf.

Packaging

Packaging that communicates your values at a glance, connects with the right people, and earns its place on the shelf.

Packaging

From magazine ads to in-store displays - creative work that gets your brand in front of the right audience and builds genuine trust.

Campaign Design

From magazine ads to in-store displays - creative work that gets your brand in front of the right audience and builds genuine trust.

Campaign Design

Clarity before creativity. Aligning your messaging and design so everything you put out feels considered, consistent, and purposeful.

Creative Strategy

Clarity before creativity. Aligning your messaging and design so everything you put out feels considered, consistent, and purposeful.

Creative Strategy

[ Experience ]

How I help good businesses to do good business.

How I help good businesses to do good business.

Your creative ally

Close enough to feel like part of the team, experienced enough to help you get to where you're trying to go.

*based on a true conversation

Close enough to feel like part of the team, experienced enough to help you get to where you're trying to go.

*based on a true conversation

Option F feels clean, strong, and exactly what we were looking for.

Made a few refinements to that one, I think it's in a really good place now.

Subtle and really well integrated. We're ready to move forward. 👍

Really happy with how it's come together too.

Independent design studio
for brands doing

BETTER

BETTER

Design that works hard

Good design isn't decoration. It helps the right people pick your brand off the shelf, stop mid-scroll, or remember you tomorrow.

Est. 2026

Est. 2026

Est. 2026

Est. 2026

Designing since

15+ years of design experience across branding, packaging, and creative strategy.

One point of contact

The person you speak to is the same person doing the work.

Notepad sketches

Feedback rounds

Discovery call

Artwork files

Strategy

[ Process ]

clarity before creativity. The sketchpad can wait.

01

Discovery

Getting clear on your brand, your audience, and what success looks like, before anything creative begins.

01

Discovery

Getting clear on your brand, your audience, and what success looks like, before anything creative begins.

02

Design

Concepts built on the thinking from discovery, not guesswork. Every decision has a reason behind it.

02

Design

Concepts built on the thinking from discovery, not guesswork. Every decision has a reason behind it.

03

Refine

Honest feedback and considered amends, back and forth until it's genuinely there.

03

Refine

Honest feedback and considered amends, back and forth until it's genuinely there.

04

Launch

Everything prepared, packaged up, and ready to go out into the world and do what it's supposed to do.

04

Launch

Everything prepared, packaged up, and ready to go out into the world and do what it's supposed to do.

[ About ]

I'm not here to just make things look nice. I'm here to make sure the design actually delivers.

Jon Richards

Founder & Design Partner

I believe that brands trying to make things better for people and the planet deserve to succeed - because if they don't, everything they stand for disappears with them. That's why I do this.

The brands trying to make things better for people and the planet deserve to succeed - not just because it's the right thing, but because if they don't, everything they stand for goes with them. That's why I do this.

Guiding values

Back the good ones

On your side

Design with purpose

Things can be better

Guiding values

Back the good ones

On your side

Design with purpose

Things can be better

[ Testimonials ]

Don't just take my word for it. Here's what others say.

  • James

    Co-Founder, Arrowtown Drinks

    From the outset Jon understood our needs and ambitions. His eye for detail and expertise really helped elevate the final design and bring my vision from a vague brief to life. The early feedback to the FSDUs has been amazing and they're now popping up in shops across the country!

  • Lydia

    Group Marketing Director, Divine Chocolate

    Jon made it effortless and simple to work together, always replying quickly and full of creative ideas to bring the project to life. Nothing was ever too much to ask.

  • Nubar & Anna

    Co-Founders, Runner Bar

    Jon was professional, clear in his communication, and highly skilled in his craft. The final design gives our brand a strong foundation and allows us to present our product with confidence as we move toward launch. The final artwork exceeded our expectations.

  • Rhianna

    Founder, Statera

    A fantastic experience and really thought-provoking — it made me rediscover elements of the brand and see even more possibilities with it. So excited to have launched them into the market with their new branding.

[ FAQ ]

Got a question? Here are some answers.

Do you only work with food and drink brands?

Pretty much, yes. It's a deliberate focus, as working in one world means understanding it deeply, and that shows in the work.

What if I don't know exactly what I need yet?

That's fine, and quite common. The discovery process exists precisely for this. You don't need to arrive with a fully formed brief.

How do you work differently from a larger agency?

The person you speak to is the person doing the work. No account managers, no juniors, no inflated costs. Just senior thinking and direct access throughout.

How long does a typical project take?

It depends on the scope. Some projects move quickly, others need more breathing room. Timelines are always agreed upfront so there are no surprises.

Do you offer ongoing support or retainers?

Yes, and it's actively encouraged. The studio already understands your brand deeply, which means the work stays consistent and you're not starting from scratch with someone new.

[ Thoughts ]

Food for thought. Design, brand and creative perspectives.

Food for thought. Design, brand and creative perspectives.