Branding
Branding
Saving the bees
Lyford Bridge Honey
A recognisable and meaningful brand that celebrates local roots and a mission to save pollinators.
Branding
Packaging
Overview
Lyford Bridge Honey is a small, family-run brand based in Lyford, Wantage. Their mission is to save bees while supporting the pollination of farmland, wildflowers, and orchards. A brand identity was needed to reflect their local heritage and commitment to sustainability, while connecting with environmentally conscious customers.
Lyford Bridge Honey is a small, family-run brand based in Lyford, Wantage. Their mission is to save bees while supporting the pollination of farmland, wildflowers, and orchards. A brand identity was needed to reflect their local heritage and commitment to sustainability, while connecting with environmentally conscious customers.
Role
The project involved the creation of a cohesive brand identity, including a logo, packaging, and a brand mission statement. Designs were developed to embody their environmental ethos and highlight their local roots.
The project involved the creation of a cohesive brand identity, including a logo, packaging, and a brand mission statement. Designs were developed to embody their environmental ethos and highlight their local roots.
Challenge
Lyford Bridge Honey lacked a distinctive identity to represent its values and heritage. The brand required a way to communicate its mission to save bees and promote pollination while standing out on shelves.
Lyford Bridge Honey lacked a distinctive identity to represent its values and heritage. The brand required a way to communicate its mission to save bees and promote pollination while standing out on shelves.
Solution
The logo design was inspired by the historic Lyford Bridge, built in 1837, with its three arches reimagined as honeycomb hexagons. A Victorian-style font was chosen for the logotype to honour the bridge's history. The brand mission statement, "Where bees thrive, nature blossoms," was developed to highlight the critical environmental impact of bees. Packaging designs featured intricate illustrations of flowers with bees visiting them, visually tying the brand story to its mission of pollination and environmental stewardship.
The logo design was inspired by the historic Lyford Bridge, built in 1837, with its three arches reimagined as honeycomb hexagons. A Victorian-style font was chosen for the logotype to honour the bridge's history. The brand mission statement, "Where bees thrive, nature blossoms," was developed to highlight the critical environmental impact of bees. Packaging designs featured intricate illustrations of flowers with bees visiting them, visually tying the brand story to its mission of pollination and environmental stewardship.
Cohesive brand identity crafted
Standout packaging for products
Celebrating local pollinator impact
