Privacy & Cookie Policy
Summary of key points
We collect basic contact information when you get in touch with us. We use a number of third-party tools to run our business, some of which process your personal information. We do not sell your data. You have rights over your personal information and can contact us at any time.
1. What information do we collect?
Information you provide to us directly:
Name
Email address
Company name
Message content submitted via our contact form
Information collected automatically: When you visit our website, we may automatically collect certain technical information including your IP address, browser type, device information, and pages visited. This is collected via Google Analytics and Framer's built-in analytics.
Information collected through our business relationship: When working with us as a client, we may also collect and process:
Business contact details
Project briefs, documents and files shared with us
Call recordings and transcripts (via Fathom - see section 4)
Scheduling information (via Cal.com)
Invoice and billing information (via QuickBooks)
2. How do we process your information?
We process your personal information to:
Respond to your enquiries and provide our design services
Manage projects, scheduling and invoicing
Improve and maintain our website
Send administrative information relevant to your project
Occasionally send relevant updates or information about our services (you can opt out at any time)
Comply with our legal obligations
3. What legal bases do we reply on?
As we are based in the UK, we operate under UK GDPR. We process your information on the following legal bases:
Performance of a contract - to deliver the services you have engaged us for
Legitimate interests - to manage our business operations effectively
Consent - for call recording and any marketing communications
Legal obligation - where required by law, such as retaining financial records
4. When and with whom do we share your personal information?
We use the following third-party tools and services which may process your personal information:
Anthropic (Claude) - AI assistant used to support business operations. Client information may be referenced in this tool. Privacy policy: anthropic.com/privacy
Google Meet - video call platform used for client meetings. Privacy policy: policies.google.com/privacy
Fathom - call recording and transcript tool. Clients are informed at the start of any recorded call and the Fathom bot is visible in the call chat. Privacy policy: fathom.video/privacy
Cal.com - scheduling tool used to book client calls. Collects name and email address. Privacy policy: cal.com/privacy
QuickBooks (Intuit) - accounting software used for invoicing. Processes billing information. Privacy policy: intuit.com/privacy
Typeform - used for client onboarding forms. Collects contact and project information. Privacy policy: typeform.com/help/a/typeform-privacy-policy
Outline - project workspace used to share project files and information with clients. Privacy policy: getoutline.com/privacy
Gmail (Google) - email platform used for all business communications. Privacy policy: policies.google.com/privacy
Google Analytics - website analytics tool. Collects anonymised usage data. You can opt out at tools.google.com/dlpage/gaoptout
Framer - website platform. Collects standard web analytics data. Privacy policy: framer.com/privacy
We do not sell your personal information to any third party.
5. Do we use AI tools?
Yes. We use Claude by Anthropic as an AI assistant to support our business operations. This may involve referencing client project information, emails, or briefs within the tool. We do not input sensitive personal information unnecessarily. Anthropic's privacy policy can be found at anthropic.com/privacy.
6. How long do we keep your information?
We retain client and contact information indefinitely as part of our business records unless you request deletion. Financial records are retained for a minimum of 6 years in line with UK legal requirements. Call recordings and transcripts are retained in Fathom until deleted. You can request deletion of your data at any time by contacting us at hello@goodnessbydesign.com.
7. Do we collect information from minors?
We do not knowingly collect data from or market to anyone under 18 years of age.
8. What are your privacy rights?
Under UK GDPR you have the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Object to or restrict processing of your information
Data portability
Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, please contact us at hello@goodnessbydesign.com.
If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.
9. Do United States residents have specific privacy rights?
If you are a US resident, depending on your state you may have additional rights including the right to know what personal information we collect, the right to delete it, and the right to opt out of any sale of personal information. We do not sell personal information. To exercise your rights please contact us at hello@goodnessbydesign.com.
10. Do we make updates to this notice?
We will update this Privacy & Cookie Policy as necessary to stay compliant with relevant laws, or when we make changes to our tools and processes. The date at the top of this document indicates when it was last updated. We recommend checking this page periodically.
11. Cookie policy
Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device when you visit our website. Here is what we use and why:
Google Analytics (_ga) - Used to distinguish unique users. Lasts 2 years. Provided by Google.
Google Analytics (_gid) - Used to distinguish unique users between sessions. Lasts 24 hours. Provided by Google.
Google Analytics (_gat) - Used to throttle request rate. Lasts 1 minute. Provided by Google.
Framer (framer-session) - Used to maintain essential website functionality. Lasts for your browser session. Provided by Framer.
How to control cookies
You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may affect your experience of our website. For more information on how to manage cookies visit allaboutcookies.org.
You can opt out of Google Analytics tracking specifically by visiting tools.google.com/dlpage/gaoptout.
12. How can you contact us?
Goodness By Design Ltd Unit 1 The Byre Hook Street Royal Wootton Bassett Swindon, Wiltshire SN4 8EF United Kingdom
Email: hello@goodnessbydesign.com
13. How can you review, update or delete your data?
To request access to, correction of, or deletion of your personal information, please contact us at hello@goodnessbydesign.com and we will respond within 30 days.
