Do you only work with food and drink brands?

Pretty much, yes. It's a deliberate focus, as working in one world means understanding it deeply, and that shows in the work.

What if I don't know exactly what I need yet?

That's fine, and quite common. The discovery process exists precisely for this. You don't need to arrive with a fully formed brief.

How do you work differently from a larger agency?

The person you speak to is the person doing the work. No account managers, no juniors, no inflated costs. Just senior thinking and direct access throughout.

How long does a typical project take?

It depends on the scope. Some projects move quickly, others need more breathing room. Timelines are always agreed upfront so there are no surprises.

Do you offer ongoing support or retainers?

Yes, and it's actively encouraged. The studio already understands your brand deeply, which means the work stays consistent and you're not starting from scratch with someone new.

Unboxing with purpose | Divine Chocolate

Customer Experience

Unboxing with purpose

Divine Chocolate

A set of tasting guides designed to elevate the unboxing moment and help customers savour each bar.

Check them out

Experience

Divine chocolate bars scattered beside a Dark Chocolate Lovers tasting notes booklet.

A bundle with nothing to guide you

Divine's online bundles let customers pick 3, 5 or 7 bars at once, but the experience stopped there: a box of chocolate with nothing accompanying it. Divine wanted to change that, not because the bundles demanded it commercially, but because they knew it would make for a better experience.

Divine's online bundles let customers pick 3, 5 or 7 bars at once, but the experience stopped there: a box of chocolate with nothing accompanying it. Divine wanted to change that, not because the bundles demanded it commercially, but because they knew it would make for a better experience.

A menu for chocolate

The idea settled early: treat the booklet like a tasting menu, something to sit with and read through before deciding what to try next, rather than just a list of what's in the box. Early versions carried the bar names and little else. What was missing was a way to communicate texture and flavour at a glance, so someone could choose with a bit of anticipation, fruity or vanilla-y, soft or crunchy, before they'd even opened the wrapper.

The idea settled early: treat the booklet like a tasting menu, something to sit with and read through before deciding what to try next, rather than just a list of what's in the box. Early versions carried the bar names and little else. What was missing was a way to communicate texture and flavour at a glance, so someone could choose with a bit of anticipation, fruity or vanilla-y, soft or crunchy, before they'd even opened the wrapper.

Tasting notes, at a glance

Each booklet pairs a simple icon-led system with tasting notes for every bar, giving customers an instant read on texture and flavour before they commit to one. A photo of each bar sits alongside its notes, so there's never any doubt which is which.

Each booklet pairs a simple icon-led system with tasting notes for every bar, giving customers an instant read on texture and flavour before they commit to one. A photo of each bar sits alongside its notes, so there's never any doubt which is which.

Open Divine tasting notes booklet describing several dark chocolate flavours.

Built to move with the brand

Built on Divine's rebrand

The booklets carry through the bold new identity developed by Wildish & Co, with Divine's arch-shaped photography treatment now running across every cover, giving the tasting-notes format the same confident presence as the rest of the brand.

A flexible system, not a one-off

With variants across different bundle sizes and themes, the booklets were built as a flexible template rather than a single design, adaptable to whatever Divine adds next.

Enhancing the unboxing moment

Clear, icon-led tasting guides

An ongoing creative partnership

Two Divine tasting notes booklet covers side by side.

"Jon made it effortless and simple to work together, always replying quickly and full of creative ideas to bring the project to life. Nothing was ever too much to ask."

Lydia, Group Marketing Director, Divine Chocolate

Divine chocolate bars in multiple flavours arranged in a diagonal flat lay.

Hands breaking a Divine chocolate bar in two, showing embossed branding on both halves.

here's some other projects you might like.

Three Runner Bar flavours - Espresso Charge, Berry Boost and Matcha Zen - laid flat on a teal background.

Hit the ground running

Full Turn golf nutrition bars in two flavours - Vanilla Honey Crunch and Peanut Butter Cacao - laid out in a repeating diagonal pattern.

Work

Services

About

Thoughts

Customer Experience

Customer Experience

Unboxing with purpose

Divine Chocolate

Check them out

A bundle with nothing to guide you

Divine's online bundles let customers pick 3, 5 or 7 bars at once, but the experience stopped there: a box of chocolate with nothing accompanying it. Divine wanted to change that, not because the bundles demanded it commercially, but because they knew it would make for a better experience.

A menu for chocolate

Tasting notes, at a glance

Each booklet pairs a simple icon-led system with tasting notes for every bar, giving customers an instant read on texture and flavour before they commit to one. A photo of each bar sits alongside its notes, so there's never any doubt which is which.

Built to move with the brand

Built on Divine's rebrand

A flexible system, not a one-off

Enhancing the unboxing moment

Clear, icon-led tasting guides

An ongoing creative partnership

"Jon made it effortless and simple to work together, always replying quickly and full of creative ideas to bring the project to life. Nothing was ever too much to ask."

"Jon made it effortless and simple to work together, always replying quickly and full of creative ideas to bring the project to life. Nothing was ever too much to ask."

Lydia, Group Marketing Director, Divine Chocolate

here's some other projects you might like.

Hit the ground running

Teeing up for success

Ready to bring goodness to the table?

hello@goodnessbydesign.com

Ready to bring goodness to the table?

hello@goodnessbydesign.com