Customer Experience
Customer Experience
Unboxing with purpose
Divine Chocolate
A set of tasting guides designed to elevate the unboxing moment and help customers savour each bar - part of an ongoing creative partnership with one of the UK's most ethical chocolate brands.
Experience
Overview
Divine Chocolate set out to make their online bundles feel more than just transactional - aiming for something gift-worthy, memorable, and aligned with the care that goes into every bar. To enhance the unboxing experience, tasting note booklets were introduced to accompany each bundle. Since then, the partnership has grown to include trade advertising to support Divine's push into independent retail.
Divine Chocolate set out to make their online bundles feel more than just transactional - aiming for something gift-worthy, memorable, and aligned with the care that goes into every bar. To enhance the unboxing experience, tasting note booklets were introduced to accompany each bundle. Since then, the partnership has grown to include trade advertising to support Divine's push into independent retail.
Role
The project involved the creation of tasting guides that complemented Divine's tone of voice and visual identity. This included layout design, iconography, and a flexible format that could be adapted for future collections. More recently, this extended to designing trade press advertising for publications including Cotswold Fayre, Essential, Suma, and Speciality Food - supporting the launch of Divine's refreshed brand identity.
The project involved the creation of tasting guides that complemented Divine's tone of voice and visual identity. This included layout design, iconography, and a flexible format that could be adapted for future collections. More recently, this extended to designing trade press advertising for publications including Cotswold Fayre, Essential, Suma, and Speciality Food - supporting the launch of Divine's refreshed brand identity.
Challenge
The objective was to create added value without overwhelming the customer. The booklets needed to be compact, easy to understand, and clearly communicate tasting notes - while also reflecting the brand's premium, ethical positioning. The trade advertising presented a different challenge: communicating Divine's new look confidently to buyers and retailers in a competitive space.
The objective was to create added value without overwhelming the customer. The booklets needed to be compact, easy to understand, and clearly communicate tasting notes - while also reflecting the brand's premium, ethical positioning. The trade advertising presented a different challenge: communicating Divine's new look confidently to buyers and retailers in a competitive space.
Solution
Each booklet breaks down flavour, texture, and tasting notes using a simple, icon-led system for quick, at-a-glance understanding. The cover design features a striped motif inspired by Divine's textured packaging and distinctive colour palette. Existing illustrations from Divine's visual library were incorporated to bring the booklets to life and maintain consistency with the brand's established style. The trade ads carried the same considered approach - clean, purposeful, and aligned with the bold new direction developed by Wildish & Co.
Each booklet breaks down flavour, texture, and tasting notes using a simple, icon-led system for quick, at-a-glance understanding. The cover design features a striped motif inspired by Divine's textured packaging and distinctive colour palette. Existing illustrations from Divine's visual library were incorporated to bring the booklets to life and maintain consistency with the brand's established style. The trade ads carried the same considered approach - clean, purposeful, and aligned with the bold new direction developed by Wildish & Co.
Enhancing the unboxing moment
Clear, icon-led tasting guides
An ongoing creative partnership
"Jon made it effortless and simple to work together, always replying quickly and full of creative ideas to bring the project to life. Nothing was ever too much to ask."
"Jon made it effortless and simple to work together, always replying quickly and full of creative ideas to bring the project to life. Nothing was ever too much to ask."
Lydia, Group Marketing Director, Divine Chocolate
