Do you only work with food and drink brands?

Pretty much, yes. It's a deliberate focus, as working in one world means understanding it deeply, and that shows in the work.

What if I don't know exactly what I need yet?

That's fine, and quite common. The discovery process exists precisely for this. You don't need to arrive with a fully formed brief.

How do you work differently from a larger agency?

The person you speak to is the person doing the work. No account managers, no juniors, no inflated costs. Just senior thinking and direct access throughout.

How long does a typical project take?

It depends on the scope. Some projects move quickly, others need more breathing room. Timelines are always agreed upfront so there are no surprises.

Do you offer ongoing support or retainers?

Yes, and it's actively encouraged. The studio already understands your brand deeply, which means the work stays consistent and you're not starting from scratch with someone new.

Promoting social connection | Veto Beer

Storytelling & Promotion

Promoting social connection

Veto Beer

Positioning Veto Beer as an alcohol-free lifestyle choice for those who want to live in the moment.

Campaign

Veto Play low-alcohol lager can floating over a dimly lit bar scene with people socialising.

Alcohol-free, without the compromise

Veto Beer set out to prove alcohol-free beer didn't have to mean missing out. Built on sustainable, vegan-friendly credentials, with striking can designs by Against Ordinary using recycled aluminium, the brand needed promotional materials for pubs and restaurants that could carry that same energy through.

Veto Beer set out to prove alcohol-free beer didn't have to mean missing out. Built on sustainable, vegan-friendly credentials, with striking can designs by Against Ordinary using recycled aluminium, the brand needed promotional materials for pubs and restaurants that could carry that same energy through.

Fun, not a fallback

Alcohol-free drinks tend to carry an unspoken stigma, the sense that choosing one means you're settling for less. The challenge was making Veto feel aspirational rather than a compromise, a genuine part of a night out rather than something you pick when you're opting out of it.

Alcohol-free drinks tend to carry an unspoken stigma, the sense that choosing one means you're settling for less. The challenge was making Veto feel aspirational rather than a compromise, a genuine part of a night out rather than something you pick when you're opting out of it.

Press play, or press pause

The two products, a caffeine-infused lager and a classic lager, gave a way to speak to two different moments rather than one blanket message. Leaning into that, taglines built around "Press Play" and "Press Pause" (much like starting a song or a film) turned the choice into something active, buying a Veto isn't stepping back from the night, it's a deliberate move within it. Vibrant orange for Play and calmer green for Pause carried that same distinction, energy versus a moment of calm, matching the mood of each drink and the story of the founders' own experience woven through the copy.

The two products, a caffeine-infused lager and a classic lager, gave a way to speak to two different moments rather than one blanket message. Leaning into that, taglines built around "Press Play" and "Press Pause" (much like starting a song or a film) turned the choice into something active, buying a Veto isn't stepping back from the night, it's a deliberate move within it. Vibrant orange for Play and calmer green for Pause carried that same distinction, energy versus a moment of calm, matching the mood of each drink and the story of the founders' own experience woven through the copy.

Two Veto branded tent cards side by side - Play variant in orange and Pause variant in dark green.

Built for the room, not the shelf

Designed to feel lived-in

Table talkers and posters featured friends together in lively bar and restaurant settings, keeping the focus on real social moments rather than the product in isolation.

Loose, not rigid

A handwritten-style typeface ran through the copy, keeping the energy loose and lively rather than polished or corporate, in keeping with a brand that didn't want to feel like a compromise anywhere, including in how it looked on the table.

Engaged new audiences locally

Built trust with authentic stories

Positioned as a lifestyle choice

Three people around a pool table in a green-lit bar with Veto "Brewed From Experience" text overlaid.

White handwritten text reading "Press Play - Join The Moment" over an orange background with play icon.

White handwritten text reading "Press Pause - Enjoy The Now" over a dark green background with pause icon.

here's some other projects you might like.

Lyford Bridge Honey jar with blue lid and pink, teal and yellow label, tilted on a golden yellow background.

Saving the bees

Fillerz "Zero Clucks Given" vegan cajun wrap ad displayed on a bus stop billboard on a busy street.

Work

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About

Thoughts

Storytelling & Promotion

Storytelling & Promotion

Promoting social connection

Veto Beer

Alcohol-free, without the compromise

Fun, not a fallback

Alcohol-free drinks tend to carry an unspoken stigma, the sense that choosing one means you're settling for less. The challenge was making Veto feel aspirational rather than a compromise, a genuine part of a night out rather than something you pick when you're opting out of it.

Press play, or press pause

Built for the room, not the shelf

Designed to feel lived-in

Loose, not rigid

Engaged new audiences locally

Built trust with authentic stories

Positioned as a lifestyle choice

here's some other projects you might like.

Saving the bees

Encouraging vegan choices

Ready to bring goodness to the table?

hello@goodnessbydesign.com

Ready to bring goodness to the table?

hello@goodnessbydesign.com