Do you only work with food and drink brands?

Pretty much, yes. It's a deliberate focus, as working in one world means understanding it deeply, and that shows in the work.

What if I don't know exactly what I need yet?

That's fine, and quite common. The discovery process exists precisely for this. You don't need to arrive with a fully formed brief.

How do you work differently from a larger agency?

The person you speak to is the person doing the work. No account managers, no juniors, no inflated costs. Just senior thinking and direct access throughout.

How long does a typical project take?

It depends on the scope. Some projects move quickly, others need more breathing room. Timelines are always agreed upfront so there are no surprises.

Do you offer ongoing support or retainers?

Yes, and it's actively encouraged. The studio already understands your brand deeply, which means the work stays consistent and you're not starting from scratch with someone new.

Promoting social connection | Veto Beer

Storytelling & Promotion

Promoting social connection

Veto Beer

Positioning Veto Beer as an alcohol-free lifestyle choice for those who want to live in the moment.

Campaign

Veto Play low-alcohol lager can floating over a dimly lit bar scene with people socialising.

Overview

Veto Beer is a sustainable, vegan-friendly brand promoting conscious consumption. Its mission is to provide alcohol-free options that don't compromise on social connection or taste. The campaign focused on two products, 'Play' and 'Pause', designed for different moments of life, encouraging people to embrace alcohol-free choices without sacrificing sociability.

Veto Beer is a sustainable, vegan-friendly brand promoting conscious consumption. Its mission is to provide alcohol-free options that don't compromise on social connection or taste. The campaign focused on two products, 'Play' and 'Pause', designed for different moments of life, encouraging people to embrace alcohol-free choices without sacrificing sociability.

Role

The project involved creating storytelling-driven promotional materials, including table talkers and posters, to promote the beers in pubs and restaurants. The goal was to engage customers in social settings and showcase Veto Beer as a vibrant alternative for everyone.

The project involved creating storytelling-driven promotional materials, including table talkers and posters, to promote the beers in pubs and restaurants. The goal was to engage customers in social settings and showcase Veto Beer as a vibrant alternative for everyone.

Challenge

The challenge was to position alcohol-free beer as aspirational and inclusive, steering away from the stigma that non-drinkers are "missing out." The campaign needed to capture the product's essence as a lifestyle choice, not just an alternative for designated drivers.

The challenge was to position alcohol-free beer as aspirational and inclusive, steering away from the stigma that non-drinkers are "missing out." The campaign needed to capture the product's essence as a lifestyle choice, not just an alternative for designated drivers.

Solution

The messaging centred on the uplifting tagline "Press Play – Join the Moment" for the caffeine-infused lager, and "Press Pause – Enjoy the Now" for the classic lager. Bright orange hues were used for 'Play', symbolising energy and connection, while soft green tones defined 'Pause', reflecting relaxation and mindfulness. Visuals featured friends in lively bar or restaurant settings, reinforcing the message of being part of the moment. The promotional materials were designed to complement the striking can designs by Against Ordinary, which had been built around sustainability and recycled aluminium - ensuring the campaign felt cohesive with the existing brand.