Marketing
Marketing
Encouraging vegan choices
Fillerz
A bold Veganuary campaign encouraging customers to try a vegan alternative without compromising on taste.
Campaign
Social media
Overview
Fillerz cafe, known for its bold and edgy brand, launched a Veganuary campaign to promote its vegan Cajun wrap. The campaign aimed to attract non-vegans and encourage customers to try plant-based options without sacrificing flavour.
Fillerz cafe, known for its bold and edgy brand, launched a Veganuary campaign to promote its vegan Cajun wrap. The campaign aimed to attract non-vegans and encourage customers to try plant-based options without sacrificing flavour.
Role
The project involved creating impactful visuals for social media and outdoor advertising to raise awareness and drive footfall during January. Assets were designed to align with Fillerz's cheeky and on-brand tone.
The project involved creating impactful visuals for social media and outdoor advertising to raise awareness and drive footfall during January. Assets were designed to align with Fillerz's cheeky and on-brand tone.
Challenge
The cafe needed a campaign that would resonate with its existing customer base while also appealing to a wider audience, including those hesitant about plant-based options. The challenge was to balance bold messaging with an inviting call to action.
The cafe needed a campaign that would resonate with its existing customer base while also appealing to a wider audience, including those hesitant about plant-based options. The challenge was to balance bold messaging with an inviting call to action.
Solution
The tagline "Zero Clucks Given" - a playful nod to Fillerz Cafe's edgy tone - was central to the campaign. Large visuals showcased the vegan Cajun wrap with ingredients spilling out, emphasising its flavour and quality. A secondary tagline, "Can you even taste the difference?! Try this Veganuary," challenged customers to give it a go. GIFs were created for social media to increase engagement, while outdoor advertising was strategically placed in the town centre to maximise visibility.
The tagline "Zero Clucks Given" - a playful nod to Fillerz Cafe's edgy tone - was central to the campaign. Large visuals showcased the vegan Cajun wrap with ingredients spilling out, emphasising its flavour and quality. A secondary tagline, "Can you even taste the difference?! Try this Veganuary," challenged customers to give it a go. GIFs were created for social media to increase engagement, while outdoor advertising was strategically placed in the town centre to maximise visibility.
Raised awareness of plant-based options
Inspired eco-conscious dining
Encouraged January footfall boost
