Saving the bees

Overview

Lyford Bridge Honey is a small, family-run brand based in Lyford, Wantage. Their mission is to save bees while supporting the pollination of farmland, wildflowers, and orchards. A brand identity was needed to reflect their local heritage and commitment to sustainability, while connecting with environmentally conscious customers.

Role

The project involved the creation of a cohesive brand identity, including a logo, packaging, and a brand mission statement. Designs were developed to embody their environmental ethos and highlight their local roots.

Challenge

Lyford Bridge Honey lacked a distinctive identity to represent its values and heritage. The brand required a way to communicate its mission to save bees and promote pollination while standing out on shelves.

Solution

The logo design was inspired by the historic Lyford Bridge, built in 1837, with its three arches reimagined as honeycomb hexagons. A Victorian-style font was chosen for the logotype to honour the bridge’s history. The brand mission statement, “Where bees thrive, nature blossoms,” was developed to highlight the critical environmental impact of bees while evoking imagery of thriving flowers.

Packaging designs featured intricate illustrations of flowers with bees visiting them, visually tying the brand story to its mission of pollination and environmental stewardship. The result was a recognisable and impactful brand identity that resonated with customers and celebrated the brand’s purpose.