Unboxing with purpose

Overview

Divine Chocolate set out to make their online bundles feel more than just transactional - aiming for something gift-worthy, memorable, and aligned with the care that goes into every bar. To enhance the unboxing experience, tasting note booklets were introduced to accompany each bundle.

Role

The project involved the creation of tasting guides that complemented Divine’s tone of voice and visual identity. This included layout design, iconography, and a flexible format that could be adapted for future collections.

Challenge

The objective was to create added value without overwhelming the customer. The booklets needed to be compact, easy to understand, and clearly communicate tasting notes - while also reflecting the brand’s premium, ethical positioning.

Solution

Each booklet breaks down flavour, texture, and tasting notes using a simple, icon-led system for quick, at-a-glance understanding. The cover design features a striped motif inspired by Divine’s textured packaging and distinctive colour palette, visually echoing the variety inside the box. Existing illustrations from Divine’s visual library were incorporated to bring the booklets to life and maintain consistency with the brand’s established style. Designed to fit neatly into each order, the booklets add a thoughtful brand touchpoint that reinforces quality and care.